Two years after its creation, the search engine launches its second and improved version. This platform, in France, Spain, UK, Italy and Germany, is faster, offers more functionality, and now includes the measurement of reputation in the media.
With response time greatly reduced, Pickanews 2 analyses more than 40,000 media sources (about 10,000 print titles, 30,000 blogs and news websites and nearly 250 television channels and radio stations), as well as social networks Facebook, Twitter and YouTube. Major innovation: the platform is now used as a tool for measurement of reputation and results are presented by media type.
Reputation Management
Pickanews 2 is the key solution for effective reputation management across media. With many trackers and charts representing trends and localisation of clippings, information is displayed better, making it easier to put into perspective. The search engine is an essential tool to ensure the image and reputation of the company, its product or brand, allowing them to better position itself in its market.
For PR and marketing professionals
In addition to appealing to the communication managers, PR managers and information officers, Pickanews now targets marketers. The Pickanews dashboard provides essential functionality to the promotion of its PR actions, but also to carry out marketing benchmarks and comparative media analysis.
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