TOP Apps for “Live tweeting” your PR events

Twitter has become a key player in the relay and transmission of information, and a great communication channel, especially for PR agencies.

Cover an event in real time on Twitter

The “live tweet”, also called “LT”, allows you to cover an event – a product launch, exhibition or conference – in real time, and so achieve greater visibility. Through the mechanism of viral marketing, communication around an event is both amplified and more engaging, providing the opportunity or people not physically present to follow the experience “live”. Here are some tools to facilitate event display and visibility, useful for the development of “Twitter networking”.

6 tools for using Twitter at an event

1. Twubs:
This tool displays in one box all of the messages, photos and videos linked to an event’s hashtag, generating a web page from all this content that users can access. This creates an engaging space in which to follow the event live.

2. Twitter Fountain:
This application combines striking design with all the tweets related to keywords, overlaying relevant updates onto the latest event images uploaded to Flickr.

3. Visible Tweets:
This App that allows you to view tweets related to a keyword or hashtag. Animated and changing colour, it is ideal for broadcast on screens throughout the conference, extracting instant value from participants and offering new perspectives to your event.

4. Twitterfall:
The main difference of this application is that you can customize every detail, to highlight the hashtags, geotag tweets, and alter the speed and type of animation, etc.

5. BlastFollow:
This application allows Tweeps to register on a list so that event organizers and other participants know who they are on Twitter. This concept is incredibly easy and efficient: simply register with your username and password and click “Get Users!” BlastFollow automatically follows anyone who has used the event hashtag in their tweets, thus enabling instant social networking between attendees.

6. Hashtag Battle:
A great tool for comparing the popularity of two hashtags. A graph displays the number of tweets containing each hashtag, with results also available for a specific timeframe (last hour, day, week or month). This can be useful for amplifying the voices of the audience physically present and also those following the event via the “live tweeting”.

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