Content Creation: Tips to Make Great Content!
Public relations is changing fast, with traditional media relations opening up to incorporate new disciplines like online content production. Regular readers of this blog already know that creating content is an integral part of a successful PR 2.0 strategy, and that a key requirement of a great content strategy is for brands to become media. But how do PR professionals start evolving into multi-disciplinary PR 2.0 experts? Here are some essential DOs and DON’Ts of content production for PR to help you out.