European study : PR Agencies & Media Monitoring

Posted: 22nd October 2012 @ 07:58 by pressindex

Press Index – a Kantar Media Company – conducted a study of PR agencies via the Internet and social media, to better understand their approaches to media monitoring.
During the first two quarters of 2012, answers were collected through an online web collector (SurveyMonkey) and by active telemarketing, with the results compiled in June 2012.

More than 240 PR professionals in four different countries (the UK, France, Italy and Spain) responded to the survey. In total, this represents some 116 Public Relations agencies. This is the first survey of European public opinion based on the responses of professionals in the sector: it addresses media sources and methods of monitoring, the quality and effectiveness of available services and, finally, the important issue of social media.

As with any study, it has its limits. We focused on the opinions of professionals in PR agencies only, although we went beyond our client market to survey the larger PR market. For more than ten years, Press Index has been a leader in media monitoring and analysis for PR professionals, especially in France and the UK. Press Index meets
the needs of its customers, whose measurement requirements evolve with the development of new technologies and information networks.

Click to Download the Study Now