Check our latest video which highlights the media monitoring expectations of PR professionals. While social media, big data and multimedia monitoring broaden the horizon, Press Index, a Kantar Media Company, extends and refines its media monitoring solutions in order to meet the needs of the most demanding PR Pros.
Press Index – a Kantar Media Company – conducted a study of PR agencies via the Internet and social media, to better understand their approaches to media monitoring.
During the first two quarters of 2012, answers were collected through an online web collector (SurveyMonkey) and by active telemarketing, with the results compiled in June 2012.
More than 240 PR professionals in four different countries (the UK, France, Italy and Spain) responded to the survey. In total, this represents some 116 Public Relations agencies. This is the first survey of European public opinion based on the responses of professionals in the sector: it addresses media sources and methods of monitoring, the quality and effectiveness of available services and, finally, the important issue of social media.
As with any study, it has its limits. We focused on the opinions of professionals in PR agencies only, although we went beyond our client market to survey the larger PR market. For more than ten years, Press Index has been a leader in media monitoring and analysis for PR professionals, especially in France and the UK. Press Index meets
the needs of its customers, whose measurement requirements evolve with the development of new technologies and information networks.
Spotlight on media monitoring. Press Index looks back on the history of the industry from its origins to the present day. Discover through this comprehensive infographic, the evolution of a professional practice that allowed providers to monitor and even to anticipate changes in technology and media over the last two centuries.