Infographic : The PR 2.0 Professional
While the world’s top PR firms more than tripled their revenue from 1994 to 2000 , the emergence of social media caused a seismic shift in their profession. Brian Solis coined the term PR 2.0 to describe the new approach required of the industry: PR is no longer spin or publicity, and PR doesn’t stand for “press release” but for “Public Relations”. (read full post here)
Deidre Breakenridge, who co-authored “Putting the Public Back in Public Relations” with Solis, has defined Eight New Practices for the PR Professional:
1. The Policymaker
2. Internal Collaboration Generator
3. Crisis Prevention Doctor
4. Communications Technology Tester
5. Reputation Task Force Member
6. Organizer of the Communications Process
7. Relationship Analyzer
8. Master of the Metrics
All of these new roles are embodied by a new kind of communications executive: the PR 2.0 Professional.
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- How to promote your PR event through Social Media
- European study : PR Agencies & Media Monitoring
- TOP Apps for “Live tweeting” your PR events
- PR’s : Top Tips to Create a Great Content Strategy
- Infographic : The PR 2.0 Professional
- Video : A brief History of Public Relations
- Using Twitter as a PR Tool: Top Tips
- History of Media Monitoring
- Is Google all the media monitoring you need?
- What can we learn from the blogs run by the UK’s top PR consultancies?
- The UK’s Top PR Agencies on Facebook
- Twitter doesn’t threaten the news. It makes the news. A Press Index study
- Social Media… Just a luxury ?
- The Rules of Engagement: Pitching to Bloggers
- How to promote your PR event through Social Media
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These are some great blogs which we think you’ll really appreciate if you like ours, check them out!
